NFIREEU.SHOP | Telemarketing

B2B telemarketing is seen as a proven business-to-business marketing tactic for many companies. But, there’s always the question of who actually does it.Even for larger companies with dedicated sales teams this is a valid question: should you use your own telemarketers or turn to a specialist telemarketing agency?

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Let’s put aside how to find a good telemarketing agency,Should you employ in-house telemarketers or use a telemarketing agency? Articles and focus on the question of whether you should use internal resource or hire an external telemarketing agency.For many companies, there are three compelling reasons to use a telemarketing agency:1) Focus2) Capabilities3) CostThis article examines these three reasons and suggests why, in many cases, it makes more sense to use the services of an external telemarketing agency for business-to-business telemarketing campaigns.1) FocusFirstly, a strong reason for using a telemarketing agency is that they will focus on the task of generating leads for your business. Many companies, when using an internal resource, will hand this over to either an admin person or expect telemarketing to be done as an extension of their role.But, let’s be honest about what really happens in most businesses: they find something else to do.Unlike a telemarketing agency, which employs people to make outbound telemarketing calls day-in, day-out, your employees have other duties to perform.

And, believe me, they will find anything else to do rather than telemarketing. The same goes for if you choose to hire your own people “just to cold call” rather than use a telemarketing agency. After a few months, I guarantee, they will be doing something (anything) else rather than telemarketing.Using a telemarketing agency means that you have a resource focused on telemarketing for your business. By using a telemarketing agency you ensure a continual effort to generate leads, not the reluctant, ad-hoc approach you will get form your own people.2) CapabilitiesHand-in-hand with the issue of focus is that of capabilities. By working with a telemarketing agency you will access people who are far better at telemarketing that your own people. Even if you have dedicated sales people they often won’t match a good telemarketing agency when it comes to making outbound calls.External telemarketing agencies also bring capabilities around data acquisition, segmentation, key message and “pitch” development which your own people will lack.

Think about it; a good telemarketer working in a small telemarketing agency will pitch around 100 prospects in a week. Given that the best telemarketers have been in the game for at least 10 years, that’s over 50,000 pitches. That’s a level of telemarketing experience you will only get by working with a telemarketing agency; you’ll never get it from an in-house employee.3) CostFinally, another reason for many companies to consider using a telemarketing agency is cost.When comparing using your people, or even yourself as the owner of a small business, against the cost of a telemarketing agency, the costs are pretty compelling.A telemarketing agency will charge, on average around £250 per day for a telemarketer. That’s attractive even when you compare it against the cost of your sales people. But when you consider the cost of them not being in front of prospects and actually closing, the cost justification stacks up in favour of the telemarketing agency.When comparing a telemarketing agency against an admin person making “a few cold calls” the costs need a little more study but they still make sense. Usually, the best approach is to consider two factors: a) the cost per lead and b) the opportunity cost.When looking at the former,

the telemarketing agency, which is always more efficient, typically wins. In addition, when you think about the opportunity cost of not getting new leads into your pipeline and the resulting lost new business growth, it’s usually obvious that using a telemarketing agency is the best investment.So, in summary, when thinking about whether to use your own people or a telemarketing agency, consider the total picture of how much focused your own people will be, how good they will be, and what is the real return on their costs.We believe that, taking all these elements into account, a telemarketing agency is the most attractive route for many businesses.

The functions of telemarketing involve outbound calling, research on perspective customers and sales. Some companies have their own employees to handle telemarketing needs,A Beginner’s Guide On Telemarketing Companies Articles while others hire services offered by telemarketing companies for this job.

Whenever an organization searches some catalysts for its growth, the method of telemarketing emerges as a most suitable option. It has indeed become an essential element of various marketing campaigns.

The main objective of a telemarketing campaign is lead generation. Telemarketing is a unique way of direct marketing. In telemarketing sales personals use telephone calls to contact customer.

What does a telemarketing company do for your business?

A telemarketing company offers an attractive option to generate more business. The method of telemarketing became more popularized in 1970’s. With the passage of time, it became an important element of various marketing plans, which are generally adopted by the organizations. There are various kinds of telemarketing companies. Some of them offer inbound telemarketing services while others offer outbound telemarketing services.

The outbound telemarketing companies call potential customers, selecting their phone numbers from a specific database. Inbound telemarketing companies answer inquiry calls coming as a response to an advertisement campaign.

The telemarketing firms focus solely on boosting sales. A telemarketing firm remains unconcerned for other business issues like production, billing or delivery system. Telemarketing companies utilize various approaches to find out perspective customers. The companies offering telemarketing services use previous records of purchases and requests for preparing their initial data base. Some times they use various phone directories and specific database of some other organization to generate sales leads.

Telemarketing has surpassed direct mailing activities. The quality of the telemarketer is equally important because appointment setting also comes under the functions of telemarketing companies.

What things should be considered before hiring a telemarketing company?

Before hiring a telemarketing company one should consider some valuable aspects. One should know weather the hired telemarketing company provides both inbound and outbound services or not. The hired telemarketing company should be interested in long-term partnership.

It is the duty of hired telemarketing company to treat the prospective clients like their own. The hired telemarketing company should have the latest equipments, software tools to handle the task properly.

It is also essential to judge weather the hired telemarketing company offers custom programs to fit specific online applications or not. The telemarketing company should be able to provide training on the specific applications. They should be able to guarantee that the database provided by them would remain safe in all conditions.

All in all, the hired telemarketing company should be able to represent your business in professional manner. They should guarantee secrecy and confidentiality, when it comes across to the customer lists, marketing strategies and leads of its employer. All telemarketing companies differ from each other in one way or other. Hence hiring the best telemarketing company is a specific job and requires a lot of considerations from you, running a business entity.